Our Story

At hello em, "em" draws on many meanings in the Vietnamese language. It's a term of endearment. It offers warmth and comfort. It suggests close intimacy and a hint of seduction. We use "em" for those we hold dear and those we hope to delight.

We are a coffee roastery and café in Little Saigon Seattle specializing in robusta beans directly sourced from Buon Ma Thuot, Vietnam. Our space is shared with Little Saigon Creative ran by the neighborhood non profit Friends of Little Saigon. https://flsseattle.org/. Together we are able to activate and preserve the cultural hub of the Seattle Vietnamese community.

We roast specifically for Vietnamese specialty coffee drinks and strive to make the perfect cà phê sữa đá. It is an exhilarating journey to roast and discover the optimal flavors of Vietnamese coffee beans.